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CeraVe® Launches Hyaluronic Acid Serum and Line of Products for Diabetic Skin

CeraVe®, a skincare brand owned by L'Oréal, has announced four new products joining its expansive portfolio of therapeutic skincare products in late 2018, including a Hydrating Hyaluronic Acid Serum and a Diabetics' Dry Skin Relief line, which includes a Moisturizing Cream, Hand and Foot Cream and a Cleansing Wash. The Diabetics' Dry Skin Relief line was developed to address the specific skincare needs of people with diabetes and help reduce their risk of skin complications, which diabetics are prone to.

According to a National Health Interview Survey, diabetes currently affects 29 million adults and the CDC predicts this number may grow to one-in-three adults by 2050, as 86 million others have already been diagnosed with prediabetes. Amongst the many symptoms diabetic sufferers can experience are skin itchiness, dryness, cracking and bruising caused by the decrease in their skin barrier's function. Diabetics are also more susceptible to bacterial and fungal infections, which can be easily contracted via cracks in the hands and feet making skincare an added concern for them.

"As the number of diabetes sufferers continues to rise, it was important to us that we develop this trio of products to help this growing segment of consumers seeking specialized skincare," said Derrick Booker, Vice President of Marketing at CeraVe®. "We know that people with diabetes have unique skincare concerns and these new products demonstrate our commitment to providing diabetes sufferers with affordable and therapeutic skincare offerings."  

Each product in the line contains a combination of three essential ceramides, plus bilberry and urea which help to soothe the skin and deliver long-lasting moisturization. Bilberry is antioxidant-rich and known for helping to diminish bruising, while urea is a natural moisturizer that adds and retains moisture.

The Hydrating Hyaluronic Acid Serum, created to help consumers counteract the lifestyle habits that dehydrate skin, such as stress, weather and diet, is also set to hit shelves in late 2018. The formulation replenishes skin with hyaluronic acid, a powerful and popular hydrating ingredient that moisturizes dull and dehydrated skin and locks in moisture to prevent water loss. The serum also contains vitamin B5 which aids skin in achieving a more supple and radiant appearance.  

The four new products join the brand's large portfolio of more than 40 therapeutic skincare products spanning moisturizers, cleansers, serums, sunscreens and baby products. The brand also offers products specifically formulated to treat certain skin conditions, including eczema and psoriasis. All CeraVe® products are developed with dermatologists and contain ceramides 1, 3 and 6-II, which help repair and restore the skin barrier. CeraVe® products, including the latest launches will be available at Amazon and mass retailers nationwide. For more information about CeraVe® visit www.cerave.com.

About CeraVe®

Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and patented MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat and moisturize. The brand's mission is to provide therapeutic skincare for all.

About L'Oréal

L'Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world's leading beauty company, L'Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal's sustainability commitment for 2020 "Sharing Beauty With All" sets out ambitious sustainable development objectives across the Group's value chain.

SOURCE CeraVe


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